Press & Publicity Support Program

What is it?

The Live On Stage Press and Publicity Support Program is a free service that enhances the visibility of your association and concert season. The goal is to increase awareness and grow your subscription base through media contacts by using — but not limited to — national press releases and artist interviews.

When did it start?

The Live On Stage Press and Publicity Support program started in the fall of the 2009 concert season. The program started with 10 associations and ended with almost 70 by the end of the spring 2010. We currently have a media database of over 1,000 contacts and growing.

How does it work?

The association contacts the Live On Stage Press/Publicity department to discuss their publicity needs.

1. The media outlets in the area are outlined (we will help you update and/or develop a media contact list.)
2. A press release draft is sent to the association contact for approval 3 to 4 weeks prior to the concert (unless a longer lead time is required.)
3. Once approved by the association contact, the release is sent to the local media outlets from our national office. The association contact is copied on all releases.
4. When an interview is secured, the national office will coordinate the logistics of connecting the reporter with the artist. The association contact is copied on the details of any scheduled interviews.