Marketing in a Digital World
Many of today’s companies and industries are taking advantage of the digital channels and platforms that are available to consumers. Information in today’s world is available at the click of your “mouse,” and what happened a minute ago is already old news. As your concert association competes for the entertainment dollar in your area, you should be taking advantage of these digital channels and platforms as part of your marketing initiative and campaign. It’s not just about setting up a Facebook page and hoping people will visit. It is about getting people engaged and understanding the concepts of “new” marketing and how it can work for your association.
Inbound Marketing vs. Outbound Marketing
Chances are you are currently using the “Outbound Marketing” concept in your concert association. This consists of direct mail, phone calls, print advertising, etc. While these things can be effective, you are probably not seeing the results and return on investment you