Arts, Education, the Economy and YOU!

 Press and Publicity  2 Responses »
Aug 222012
 

If you attended my workshop at Conference, you know by now that all of us are being asked to put on new hats and take on new roles.

No longer are we “just a music club” – no sir!  We are Arts and Community Leaders!  As a network of arts presenters we offer much more than an occasional event.  We bring vitality to our community, including deepening the education of our youth and broadening economic activity.

As if on cue, shortly after Conference I stumbled across a couple of articles I would like to pass on about the state and status of the arts in communities across the nation.

Please take a moment to read and pass around to your board.  This is a great time to be a cultural leader! Continue reading »

Marketing in a Digital World with Facebook

 Campaign, LOS News, Uncategorized  Comments Off
May 252012
 

“I set up my Facebook page….now what?”

If you read my article “Marketing in a Digital World” you know the difference between inbound marketing and outbound marketing.  It is important to understand these concepts before you jump in and start your Facebook page and social media campaign.  Click here to read the “Marketing in a Digital World” article.

Facebook Business Page is a great way to engage your current association subscribers and reach out to potential subscribers.  It is popular with all age groups and appears in Search Engine Optimization (SEO) rankings in Google Search.  This popular social networking site has also increased the user demographics dramatically into the 40-60 age groups.  It supports various media such as images and videos and is easy to manage. Using a Facebook Business Page extends your business presence on the Web and can direct more traffic to your website.  Visual storytelling as a means of spreading a marketing message is on the rise and many social media platforms such as Facebook, Instagram, and Pinterest have made a strong statement about how visual content can impact business results.

Tip: Facebook is not a replacement for your website

Get your “Friends” to “Like” you

A Facebook Business Page is a little different from a personal Facebook page.  When you connect with someone on your personal page, they are called “Friends.”  When connecting with a business or organization you are asked to “Like” their page.  Encouraging people to “Like” your Facebook Business Page is the first step of engagement with your audience.  This Continue reading »

Marketing in a Digital World

 Artist News, Campaign, LOS News, Uncategorized  4 Responses »
Apr 242012
 

Mark RossMarketing in a Digital World

Many of today’s companies and industries are taking advantage of the digital channels and platforms that are available to consumers.  Information in today’s world is available at the click of your “mouse,” and what happened a minute ago is already old news.  As your concert association competes for the entertainment dollar in your area, you should be taking advantage of these digital channels and platforms as part of your marketing initiative and campaign.  It’s not just about setting up a Facebook page and hoping people will visit.  It is about getting people engaged and understanding the concepts of “new” marketing and how it can work for your association.

Inbound Marketing vs. Outbound Marketing

Chances are you are currently using the “Outbound Marketing” concept in your concert association.  This consists of direct mail, phone calls, print advertising, etc.  While these things can be effective, you are probably not seeing the results and return on investment you Continue reading »