“I set up my Facebook page….now what?”
If you read my article “Marketing in a Digital World” you know the difference between inbound marketing and outbound marketing. It is important to understand these concepts before you jump in and start your Facebook page and social media campaign. Click here to read the “Marketing in a Digital World” article.
Facebook Business Page is a great way to engage your current association subscribers and reach out to potential subscribers. It is popular with all age groups and appears in Search Engine Optimization (SEO) rankings in Google Search. This popular social networking site has also increased the user demographics dramatically into the 40-60 age groups. It supports various media such as images and videos and is easy to manage. Using a Facebook Business Page extends your business presence on the Web and can direct more traffic to your website. Visual storytelling as a means of spreading a marketing message is on the rise and many social media platforms such as Facebook, Instagram, and Pinterest have made a strong statement about how visual content can impact business results.
Tip: Facebook is not a replacement for your website
Get your “Friends” to “Like” you
A Facebook Business Page is a little different from a personal Facebook page. When you connect with someone on your personal page, they are called “Friends.” When connecting with a business or organization you are asked to “Like” their page. Encouraging people to “Like” your Facebook Business Page is the first step of engagement with your audience. This