Arts, Education, the Economy and YOU!

 Press and Publicity  2 Responses »
Aug 222012
 

If you attended my workshop at Conference, you know by now that all of us are being asked to put on new hats and take on new roles.

No longer are we “just a music club” – no sir!  We are Arts and Community Leaders!  As a network of arts presenters we offer much more than an occasional event.  We bring vitality to our community, including deepening the education of our youth and broadening economic activity.

As if on cue, shortly after Conference I stumbled across a couple of articles I would like to pass on about the state and status of the arts in communities across the nation.

Please take a moment to read and pass around to your board.  This is a great time to be a cultural leader! Continue reading »

Campaign Tips – Rolling Campaign Management

 Campaign, LOS News, Uncategorized  6 Responses »
Mar 152012
 

Now That Your Campaign is Rolling…

You should have already assembled your army of volunteers, identified a 50-mile radius around your town, and streamlined your renewal process and focused 80% of your time and volunteer effort on new business.  It is now time to look at some the challenges that you might encounter during your campaign.  We will also look at effective ways to assemble and use your database.

Last year at the Live On Stage National Conference in Nashville, TN many delegates attended a break-out session where we discussed our new “Strategic Planning Workshop” program.  The break-out session began with a question to the delegates, “What are the top issues facing community concerts today?”  Here were some of the answers that were given:

Continue reading »

Campaign Tips – Let’s Get Started

 Campaign, LOS News, Uncategorized  13 Responses »
Feb 162012
 

It is time to get your campaign in high gear and “sell out the house.”  Have you set the goals for this year’s campaign?  Are you creating different points of entry for potential subscribers?  Do you have the volunteers it takes to have a successful campaign?  A volunteer’s time is very valuable…make sure that you are using it effectively.

Assemble Your Army of Volunteers

  • You should aim for a board member to volunteer ratio of 1 to 10
  • The volunteers should be committed, effective and knowledgeable of your organization
  • Set up teams and team captains to monitor progress throughout the campaign
  • Make sure that the volunteers and board members are very informed about the artists in your series
  • Recruit volunteers from many different organizations in the community: clubs, churches, private and public schools, colleges, business firms, etc.

Continue reading »